“The Santa Cruz Symphony, now launched into its second half-century, is increasingly
a cultural treasure of our community.”
–Santa Cruz Sentinel
Contact Symphony Executive Director, Jan Derecho at
831.462.0553, x13 or email@example.com.
Who We Are
The Santa Cruz County Symphony orchestra is “one of the most prominent symphony orchestras in Northern California,” according to Entertainment Editor Wallace Baine of the Santa Cruz Sentinel. Music Director John Larry Granger leads 56 contracted musicians who provide exceptional music performance and education to our community. All players are represented by the AFM Local 153. The local musicians strengthen music in Santa Cruz as they work here as music teachers, performers in smaller ensembles, and supporters of the arts. The local musicians are joined by musicians throughout the Bay Area, with many of them playing in orchestras as far away Santa Rosa, Modesto and Monterey.
The Symphony is one of the largest arts organizations in the county, with attendance of over 14,000 people. We truly serve the whole county, with “home” theaters in both Santa Cruz and Watsonville. Ticket revenue provides less than 40% of our income – which is the average for symphony orchestras in the United States. The balance comes from foundations, individuals and businesses in the form of donations and sponsorships.
The concert season runs from September through May. The Classic series is five Saturday evening performances at the Santa Cruz Civic Auditorium. The Encore series consists of five Sunday matinee performances at the Mello Center for the Performing Arts, Watsonville. The Symphony also offers lighter classical fare through the fun, entertaining Benefit Concerts. The popular Youth & Family Program includes free performances and, visits to elementary schools throughout the county, and an affordable concert for family audiences the weekend following the free performances.
To help build support and to eventually expand the number of concerts presented at the Mello, the Symphony has helped organize a group of individuals who feel passionate about our Watsonville concerts. Individuals pledge at least $500 annually for a period of three years to ensure our continued presence and audience growth in Watsonville.
How We Promote You And Your Business
Sponsorship is an excellent way to promote your business to our affluent, educated, mature audience, reinforcing your position as a leader in the community. As a Concert Sponsor, your name or company name appears on Symphony advertising and at the concert itself.
Your Name in Lights and Sound!
Season and Concert Sponsor’s name, company name or logo is projected in the concert hall for all concertgoers to see. The projection appears before the concert during the pre-concert lecture and during intermission as a way to show our audiences how much we value your support. In addition, season and concert sponsors are thanked verbally just before the music begins.
Your Name in Print Advertising!
Concerts are promoted in each of the following publications. See below for listing requirements.
12,000 brochures are mailed to the Symphony’s donors and audience members, and wider performing arts audiences. The brochure lists the season schedule and has a full season (9 month) shelf life. Sponsors who have made a commitment by March 31 are listed in the brochure.
Over 5,000 program books are printed and distributed to symphony concertgoers. These professional publications which include the season schedule, program notes and guest artist bios, are used by concertgoers throughout the concert season.
The Symphony honors its musicians, sponsors and Maestro Granger at receptions held at Board members’ homes or downtown restaurants after the concert. Special post-concert invitations are mailed to all sponsors and donors who have made a contribution of $500 or over within the last two years.
The Symphony produces 1,500 to 3,000 four-color postcards for each classical concert. The postcards are mailed to our single ticket buyers and to targeted cultural consumers, as well as distributed throughout the county to high-end retail and leisure businesses. 10,000 post cards are printed for the Family Concert and distributed to the schools and family retail businesses.
Season Sponsor: $15,000
The Season Sponsor is acknowledged with:
Concert Sponsor: $6,000
The Concert Sponsor is acknowledged with:
Sponsor the Maestro: $6,000
Sponsors of Maestro Granger are acknowledged in the Symphony Program Book, on the Music Director page. Sponsors have an opportunity to have dinner with Maestro Granger and attend a rehearsal. Sponsors are invited to all concert receptions and are recognized at the Symphony’s Annual Meeting.
Soloist Sponsor: $4,000
The Soloist Sponsor is acknowledged with:
Concert Co-Sponsor: $3,000
The Concert Co-Sponsor is acknowledged with:
Soloist Co-Sponsor: $2,000
The Soloist Co-Sponsor is acknowledged with:
Sponsor the Concertmaster: $2,000
Sponsors of the Concertmaster are acknowledged in the Symphony Program Book specially placed next to the Concertmaster’s photograph, and have an opportunity to meet the concertmaster personally. Sponsors are invited to all post-concert concert receptions and are invited and recognized at the Symphony’s Annual Meeting.
Principal Player Sponsor: $1,000
Sponsors are acknowledged in the Symphony Program Book next to the player’s name and have an opportunity to meet the sponsored player. Sponsors are invited to all post-concert receptions and are recognized at the Symphony’s Annual Meeting.
Section Player Sponsor: $500
Sponsors are acknowledged in the Symphony Program Book next to the player’s name and have an opportunity to meet the sponsored player at a rehearsal. Sponsors are invited to all post-concert receptions and are invited and recognized at the Symphony’s Annual Meeting.
Mello Music Makers: $500 and $750
Mello Music Makers are acknowledged in the Season Program Book, in the Concert Program of the sponsored concert, in the post concert reception invitation, and are honored at the post-concert reception of the sponsored concert. In addition, they are asked to special planning meetings, and encouraged to ask friends to attend Mello concerts and post concert receptions as guests of the Symphony. Pledges are made for a three year period.
“John Larry Granger has been building the Santa Cruz Symphony into an orchestra, which is one the finest in California.” –Peninsula Reviews
Each year, over 4,000 4th and 5th graders participate in the Santa Cruz County Symphony’s Youth Education Program. They are prepared for the experience with in-classroom presentations by professional Symphony musicians and volunteer docents. The students then attend one of four free concerts at the Civic Auditorium in Santa Cruz and Mello Center in Watsonville.
In addition to the four free Youth Concerts for students, the Symphony presents two reduced- admission Family Concerts: one at the Civic Auditorium in Santa Cruz and a second concert at Watsonville’s Mello Center. Families and children of all ages are invited to attend these educational concerts on Saturday and Sunday afternoons.
Concert Sponsor: $5,000
Sponsorship acknowledgement (primary position) on:
Concert Co-Sponsor: $2,500
Sponsorship acknowledgement (primary position) on:
"A first class orchestral ensemble.... The flute lines of the opening theme were crystal clear and beautifully penetrating. The continuation and counter balance between winds, strings and brass were impressive. The strings, horns and brass along with the percussion brought forth all the beauty Brahms had intended in the second movement. The delicate interplay of brass, winds with supporting strings of the third Allegretto grazioso were hauntingly beautiful. The tympani rolls opening the final Allegro con spirito movement were balanced to perfection."
All sponsors receive:
St. Pepper’s Lonely Hearts Club - $5,000 Sponsor
Magical Mystery Tour - $3,000 sponsorship
Penny Lane - $1,500 sponsorship
When I’m Sixty-Four - $500 sponsorship